As a new brand that has been established for 45 years, CHIMEI will launch its new brand identification into the consumer electronics marketplace. Unlike its original business models in each industry’s upstream supply chain, such as CHIMEI Corporation’s petrifaction materials and CHI MEI Optoelectronics ‘s LCD panels, the CHIMEI brand will directly communicate with end users face to face.

LCD TV and monitors are now flagship electronic products. Incorporated with the integrated internal resources of the Group and designed with consumer-oriented requirements, these products provide the consumer market with more premium and exquisite choices.

Traditionally, CHIMEI is reputed as a "blissful enterprise". The new CHIMEI brand will be more active in extending such enterprise spirit and achievements into our brand marketing – not only integrating advanced technologies to our consumer products, but also the promoting customer satisfaction in their pursuit of a happy life.