Brand History
Our brand name, CHIMEI, originates from CHIMEI Corporation, the parent company of our group. Under the leadership of our founding pioneers and numerous forerunners, CHIMEI has expanded its business scope from the raw petrifaction material industry to a diversified range of industries including electronics, health care, food products, and cultural goods - all achievements based on the company's founding spirit of “pursuing the ultimate happiness for business and society”. Our brand vision is to deliver the value created in our enterprises to every corner of society through one-on-one communication with end users via our various products, and achieving the blissful mission of building a world of joint prosperity by gradually accelerating the value transformation process through consumers' feedback on their use of our products.

Brand Identification

After extensive discussion and market observation, CHIMEI will officially launch its new brand identification system into the consumer electronics marketplace by the end of 2006. Using CHIMEI as a simple and concise English name for the principal design not only has turned CHIMEI into a well-recognized consumer brand, but has also successfully brought the Taiwanese brand to everyone around the world. The color design continues CHIMEI's 46-year traditional dark blue hue, which represents scientific logic and human values, and has become a symbol of maturity, steadiness and trust. The meticulously designed font delivers CHIMEI's profound and solid development experience, as well as portrays the growth progress of the CHIMEI Group. The special lines are the concrete expression of CHIMEI’s commitment to its corporate governance implemented on its brand marketing, in the hope of creating closer interaction with the consumer market through the establishment of this brand identification.